The Tragic Decline of BlackBerry Essay Example | Topics and Well Written Essays - 500 words

The Tragic Decline of BlackBerry - Essay Example This coupled with the modern design that it consistently infuses with the minor details that separates it from the rest. But the unsparing competition in its arena has made BlackBerry almost desperate in its attempts to take part of the viability of the market against other specialized and well-established counterparts. In its quest to take a cut and compete with other giants such as Apple, Sony Ericsson, Google and Microsoft, its maker Research in Motion is constantly in its feet testing the market and looking for a solid niche that goes beyond its comfortable smartphone sphere. It has endeavoured into other business ventures that have fallen quite short of the expectations and overall appeal. The release of the BlackBerry Playbook that claimed to topple down Apple’s Ipad was an epic failure the users and techies dismissed the product as being a major let down. Harry McCracken in his article â€Å"BlackBerry: Vision Needed† deemed it as being tremendously disappointing and this could be attributed to what Ben Bajarin in â€Å"The Tragic Decline of BlackBerry† refers to as lost customer interest. These two articles recognize the problems that BlackBerry is facing. There must be a deeper look into contemplating first what products will identify with BlackBerry instead of merely releasing new ones for the sake of market share. McCracken unwittingly said that it is a good move for the company not to announce any new product at DevCon in San Francisco in contrast to what it did it 2010 that built the hype for Playbook. Instead, it is focusing on the new operating system called BBX. Bajarin is on the same page by saying that RIM’s attempt to partake of all the glamor fails to impress the actual customers who make use of the product. These types of exposure are all but the personality of Steve Jobs and the characteristic of Apple. BlackBerry need not get in on the mix and instead stick to what it does best.